Adam Jorgensen Adam Jorgensen

Scaling Beyond Founder-Led Sales: The Playbook

For PE-backed firms, staying in a founder-led model too long is dangerous. It creates growth bottlenecks, hides process gaps, and drags down valuation. Here’s why it happens — and the playbook to move beyond it.

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Adam Jorgensen Adam Jorgensen

The Metrics That Actually Matter for PE Value Creation

Most teams track too many numbers and not enough truth. The right KPIs tell you three things: are we winning, is it efficient, and will it last. Here is a simple playbook you can use across SaaS and Professional Services. I explain what each KPI means, why it matters, and what “good” looks like for each model. I also show my reasoning so you can tune the targets for your stage.

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Adam Jorgensen Adam Jorgensen

The CAC Trap: How Portfolio Companies Can Escape

Customer acquisition cost (CAC) keeps creeping up. Paid channels feel more crowded. Sales cycles stretch. If you run a portfolio company, this can choke growth and burn cash. Here’s a simple field guide to spot the CAC trap—and get out fast.

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